Tips for starting a school in India

India has been on a mission to make itself a literate country since 1947, but due to various reasons this mission is still a dream. Lately the government has been creating several schemes through which education for all will be made possible. For a country to prosper, their citizens should be literate. Literacy has an impact on the overall performance of the country.

The reasons for illiteracy include socio – economic divide, economic disparity, gender and caste discrimination, also due to due to lack awareness about the importance of literacy. India is densely populated country and require lots of resources to provide for all. To increase the literacy rate, the government is taking measures such as free primary education, scholarship, quotas etc.

To encourage people to start schools the government has eased the process of obtaining school franchise. The demand for good schools has increased due to improvement in the lifestyle of people. The definition of good varies from person to person. Some may rank a school depending upon the faculty, infrastructure, extracurricular activities, board etc. One of the factors that people need to consider is the fees. The more the activities and features higher the fees.

CBSE school franchise is a good investment if you are looking to target a large audience. The fees of CBSE board is neither too high nor too low. Also, the curriculum is helping the child gain an all-round knowledge. Although some may find it difficult to cope up the next best option for them is an ICSE board if the budgets are tight. 

One of the reasons for illiteracy is lack of availability of schools. Hence the government has been promoting school franchise in India. There are many schools which are providing an opportunity to buy a franchise. School franchising is a trending business model which has proved to be profitable in the past.

When selecting which franchise to purchase there are a few factors that you should keep in mind.

·        Check for competitors in the vicinity. If the competitor is doing great, make sure there’s something more that you can offer. Make sure you do a complete competitor analysis before you decide.

·        Price is a great deciding factor. So, make sure you choose an appropriate pricing strategy. If you are priced to high without providing something valuable, you might not get the desired footfall.

·        The next aspect you need to check is the contract that different franchisor are providing. Make sure you compare them and then decide which suits you the best.

·        The marketing strategy should be designed in a manner that attracts your audience. The point of the franchise is to be profitable and for that you need to increase revenue. A good marketing strategy will help increase revenue.

Above are some of the factors that will help you decide. When deciding you can also contact people who have taken a franchise from the same as well as different franchisors to know how they operate. Their insights can help you decide better.